Ubisoft: Allegedly being considered for takeover by Tencent
Tencent: Interested in acquiring Ubisoft as a private company
According to some news, the giant Tencent and the Guillemot family are discussing a full acquisition of Ubisoft. This acquisition would privatize the company in the market. News that has had a positive impact on Ubisoft’s stock value.
Ubisoft in the sights of Tencent and the Guillemot family
The news of potential privatization comes from Bloomberg, which reported on October 4, 2024, following a sudden rise in Ubisoft’s stock value. The company saw a surge of about 40% over the weekend, peaking at 15.07€ on Monday 7th October. This follows a historic low of 9.57€ on 26th September.
The news of privatization would involve the giant Tencent and the holding company Guillemot Brothers, from the founding family. With 9.2% and 20.5% of the voting power in Ubisoft, respectively. Moreover, Tencent acquired 49.9% of Guillemot Brothers in 2022. Although for now, this is just one of the alternatives, it could lead to Ubisoft being delisted from the Paris Stock Exchange and remaining under Tencent and the Guillemot family’s control.
Ubisoft – The company’s situation in the market
Ubisoft is certainly going through a very difficult period, having lost 40% of its stock value in 2024 alone. A negative trend that has been ongoing for several years, which has recently manifested with the mixed receptions and low sales of xDefiant and Star Wars Outlaws, two flagship titles for 2024.
To worsen the situation, Ubisoft has recently postponed the highly anticipated Assassin’s Creed Shadows to February 14, 2025. This follows its sudden withdrawal from the Tokyo Game Show, as well as the recall of copies that were supposed to be sent to press outlets ahead of the original November launch.
This situation has led smaller Ubisoft shareholders to push for the sale or privatization of the company before the stock value drops further. Meanwhile, other shareholders are calling for managerial changes, believing Ubisoft is being “held hostage” by the Guillemot family.
Tencent and the Guillemot Family: The Future of Ubisoft
With the postponement of Assassin’s Creed Shadows to February 14, 2025, Ubisoft is focusing on the future of the company. Exploring alternatives and available options before a radical change such as privatization. As mentioned earlier, Guillemot Brothers currently holds the highest individual share with 20.5%.
Adding Tencent’s 9.2%, they effectively control just under a third of the vote within Ubisoft. In short, the future of Ubisoft is not entirely clear, but the French company certainly isn’t at risk of closing. However, we may start seeing the effects of the first changes with the launch of Assassin’s Creed Shadows, rumored to include a co-op mode.
DISCOVER THE LATEST NEWS AND PROMOTIONS ON YOUR FAVORITE GAMES WITH ALLKEYSHOP
Download the Allkeyshop Browser Extension Free – SAVE MONEY
For all the latest video game news, trailers, and best deals, make sure to bookmark us.
You can find all the best and cheapest online deals on CD keys, game codes, gift cards, and antivirus software from the verified CD key sellers on our store pages.
To not miss any news on Allkeyshop, subscribe on Google News.
By 
whizzerlow
MORE RELEVANT ARTICLES
A video game enthusiast ever since I first got my hands on a Game Boy. Over the years, I've played many different games across various genres, discovering hidden gems and niche titles along the way. I'm also passionate about technology, always up-to-date with the latest news and insight in the PC and Console market. Ready to share and bring you the latest news !
Download the Allkeyshop Browser Extension Free
For all the latest video game news, trailers, and best deals, make sure to bookmark us.
You can find all the best and cheapest online deals on CD keys, game codes, gift cards, and antivirus software from the verified CD key sellers on our store pages.
To not miss any news on Allkeyshop, subscribe on
Google News
.
I don't like a lot of their licences (except R6S, and hopefully BGE 2...) but being French it hurts my heart to see them in trouble like this. I hope that lessons will be learnt and that, whether or not Tencent buys them out, there will be positive effects on future games in the years to come. With, for example, an end to recycling between the various ACs, Far Cry...
Ruh roh, looks like ubisoft is looking at downgrading even further. If you thought they were bad before, soon as tencent take over you'll see a whole new world of the dump