Nintendo Switch 2 Price Probably Won’t Rise Despite US Tariffs
The Switch 2 is anticipated to become the fastest-selling console in history. In the US, pre-orders have been delayed until April 9 as the company evaluates the tariffs imposed by President Trump last week. An analyst suggests that Nintendo will likely maintain the price at $450.
Despite growing concerns over rising US import tariffs, Nintendo is unlikely to raise the price of the upcoming Switch 2, according to David Cole, CEO of marketing and research firm DFC Intelligence.
Speaking to Eurogamer, Cole said that the $450 price point chosen by Nintendo will more than likely remain the same, as he believes the price was decided upon “with the threat of tariffs already looming.”
Why Tariffs Raised Concerns About the Switch 2 Price
The Trump administration is currently in the process of raising tariffs on imported goods, which includes a 24% levy on imported Japanese goods, Switch 2 included.
To make up for the loss, DFC Intelligence itself says it expects Nintendo to increase the Switch 2 price by 20% over the next two years. Something it says will likely drop the expected 2025 sales by 2m units.
Why Nintendo Likely Won’t Raise the Price
Nintendo’s pricing strategy has historically focused on affordable and family-friendly value, avoiding passing higher costs onto consumers as they mostly avoid the “console war” between Xbox and PlayStation.
Cole described Nintendo as “conservative,” suggesting that the company is cautious about taking risks, particularly when it comes to managing inventory. They aim to avoid excess stock while also being prepared for sudden increases in demand that could lead to supply shortages. Currently, it appears that the upcoming console will launch at a price of $450, with a potential price increase shortly thereafter.
What This Means for the Switch 2 Launch
Analysts predict that the Switch 2 will become the fastest-selling console of all time, surpassing the original Switch. Early forecasts estimate that it will sell 17 million units within its first two years. Even if the price increases, it is still expected to sell 15 million units during that same period, which would still make it the fastest-selling console.
A lower price point could help Nintendo gain momentum at launch, especially considering that Switch 2 games are already priced at up to $80 each. All eyes are on Nintendo as they prepare for the console’s launch, which is set for June 5, 2025.
Conclusion
Nintendo is unlikely to raise the price of the Switch 2 despite rising US tariffs, keeping the console’s initial launch price at $450. What do you think the price could be? Do you think it’s already too high? Share your thoughts in the comments.
Fueled by a passion for gaming and the ever-evolving world of gaming news, Daniel loves connecting with seasoned and new players to bring games to life on the page, exploring their narratives and gaming trends. A self-published fiction and fantasy author, Daniel has nearly 20 years of experience writing gaming news and a love for storytelling that drives his enthusiasm to deliver breaking news, in-depth analysis, and industry innovations. You will find him in-game as "Windfell."
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