When AI Disrupts Gaming Art: Ashly Burch Sounds the Alarm Over Aloy

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By Gaming News
19 March 2025 no comments

Amid the ongoing voice actors’ strike in the United States, Ashly Burch—the acclaimed voice behind Aloy in Guerrilla’s Horizon series—has expressed serious concerns over a recent tech demonstration by Sony Interactive Entertainment featuring an AI-generated version of Aloy.

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Sony Virtual Aloy and AI-Generated Concern

The Horizon series, developed by Guerrilla, is a celebrated open-world action-adventure franchise set in a post-apocalyptic 31st-century America—an era where society has reverted to tribal communities and enormous, animal-inspired machines roam the land.

The story unfolds through Aloy’s eyes, a character brought to life by Ashly Burch. Known also for iconic roles like Tiny Tina in Borderlands and Chloe in Life is Strange, Burch’s talents have made her a key figure in the gaming world. Get the CD Key for Horizon Zero Dawn Remastered and dive into an enhanced visual experience of the acclaimed opening chapter!

 

AI Aloy: Unveiling the Tech Demo

A few days ago, a controversial tech demo leaked online featuring Aloy reimagined as a virtual assistant. The footage, initially reported by The Verge through an anonymous source, has sparked a heated debate among fans and professionals alike.

In the demo, Sharwin Raghoebardajal, Sony Interactive Entertainment’s software engineering director, interacted with an AI version of Aloy. That answered questions using a synthesized voice paired with stock facial animations. Although copyright enforcement by Muso led to its quick removal, the video rapidly circulated across social media.

Read The Verge’s article on AI-powered PlayStation characters

 

Ashly Burch Speaks Out on AI Aloy and AI in Voice Acting

The leaked demo quickly reached Ashly Burch, the vioce behind Aloy. Who made it clear that she was never approached to develop an AI version of Aloy. Her comments underline the growing unease within the voice acting community across the USA.

With many voice actors striking for stricter protections against AI misuse, Burch has voiced her deep concerns about the future. Where AI generated voices and facial animations might replace the unique human talent that defines the industry.

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Un post condiviso da Ashly Burch (@ashlyburch)

 

In Conclusion

Overall, the current scenario is far from ideal. Even though AI technology is still in its infancy, many tech companies appear more focused on leveraging AI. As a measure for cutting cost rather than genuine product enhancement.

While the idea of an AI-driven Aloy serving as a virtual assistant remains a distant. The hope is that the video game voice acting community can preserve the iconic performances that have enriched our gaming experiences over the years.

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A video game enthusiast ever since I first got my hands on a Game Boy. Over the years, I've played many different games across various genres, discovering hidden gems and niche titles along the way. I'm also passionate about technology, always up-to-date with the latest news and insight in the PC and Console market. Ready to share and bring you the latest news !

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