With the conclusion of 2023, a period certainly rich in gaming innovations, we also have the market analysis for the year, with a noteworthy piece of news: PS5 is the best-selling console of 2023, far surpassing Microsoft’s Xbox Series X/S.
This trend could potentially continue into 2024 if Microsoft doesn’t implement strategies to attract gamers.
With data provided by Ampere Analysis, it becomes clear that in 2023 alone, PS5 sold three times the number of consoles of Xbox, even surpassing Nintendo Switch in the process. In 2023:
In summary, PS5 dominated 2023 in terms of sales, not only due to its game library but also thanks to revisions of the console itself, both minor and as well as the latest PS5 Slim launched towards the end of November 2023.
The main reasons for the lower sales of Microsoft’s console are attributed not only to Microsoft’s philosophy regarding the console approach but also to exclusives. Microsoft analyzes the sales of its console differently, starting with the split into the more powerful Series X and the less performing but attractively priced Series S. This includes backward compatibility with titles up to Xbox 360, a subscription via Game Pass, and acquisitions of significant studios.
Factors contributing to PS5’s sales success are not only thanks to exclusives tied to popular franchises among the active demographic of gamers, with franchises like Spider-man, Final Fantasy, and The Last of Us. It also includes collaborations with various developers for exclusive content, such as the offering of cross-platform games, often ignored by Microsoft.
A striking example is Genshin Impact, completely absent from the Xbox store, the winner of the PlayStation Partner Awards in 2023, thanks to the staggering sale figures that HoYoverse’s title produces every year. As well as a brand firmly established in the gaming world, which Microsoft does not seem inclined to challenge anymore, as it instead did in the past.
Predicting the future is not easy, although some things are definitely certain. Microsoft is aware of its shortcomings, as such that in 2023 acquired one of the most important publishers in Activision/Blizzard. Securing major franchises including not only World of Warcraft, Overwatch, and Diablo but also Call of Duty, especially played on Sony consoles, as well as Crash Bandicoot, once considered the mascot of the Playstation 1.
While next-gen is still far away, it is not unlikely that PRO models of the 9th generation of consoles may be released, considering new titles often struggling to offer a good compromise of visual and gaming performance, Series S being particularly affected by this. There is also the danger of Nintendo introducing a new, more powerful console with rumors suggesting it could even offer Ray Tracing and DLSS thanks to the power of the new Nvidia Tegra-based SoCs. All in a compact package. Although recent leaks suggest that Microsoft intends to launch a refresh of the Series X/S in 2024. In short, we’ll have to wait and see!
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The popularity of PS5 doesn’t surprise me at all; its success has exceeded any expectation. I think there are very few gamers who wouldn’t want to have such console. But it’s curious to see that Nintendo Switch was actually in demand a lot more than Xbox. At the same time, many interesting games were released on Switch previous year so it might explain it.