Ubisoft: Allegedly being considered for takeover by Tencent

8 October 2024 at 07:00 in Gaming News with no comments

Tencent: Interested in acquiring Ubisoft as a private company

According to some news, the giant Tencent and the Guillemot family are discussing a full acquisition of Ubisoft. This acquisition would privatize the company in the market. News that has had a positive impact on Ubisoft’s stock value.

Ubisoft: Allegedly being considered for acquisition by Tencent

Ubisoft in the sights of Tencent and the Guillemot family

The news of potential privatization comes from Bloomberg, which reported on October 4, 2024, following a sudden rise in Ubisoft’s stock value. The company saw a surge of about 40% over the weekend, peaking at 15.07€ on Monday 7th October. This follows a historic low of 9.57€ on 26th September.

The news of privatization would involve the giant Tencent and the holding company Guillemot Brothers, from the founding family. With 9.2% and 20.5% of the voting power in Ubisoft, respectively. Moreover, Tencent acquired 49.9% of Guillemot Brothers in 2022. Although for now, this is just one of the alternatives, it could lead to Ubisoft being delisted from the Paris Stock Exchange and remaining under Tencent and the Guillemot family’s control.


Ubisoft – The company’s situation in the market

Ubisoft is certainly going through a very difficult period, having lost 40% of its stock value in 2024 alone. A negative trend that has been ongoing for several years, which has recently manifested with the mixed receptions and low sales of xDefiant and Star Wars Outlaws, two flagship titles for 2024.

To worsen the situation, Ubisoft has recently postponed the highly anticipated Assassin’s Creed Shadows to February 14, 2025. This follows its sudden withdrawal from the Tokyo Game Show, as well as the recall of copies that were supposed to be sent to press outlets ahead of the original November launch.

This situation has led smaller Ubisoft shareholders to push for the sale or privatization of the company before the stock value drops further. Meanwhile, other shareholders are calling for managerial changes, believing Ubisoft is being “held hostage” by the Guillemot family.

Ubisoft hits historic low since 2014


Tencent and the Guillemot Family: The Future of Ubisoft

With the postponement of Assassin’s Creed Shadows to February 14, 2025, Ubisoft is focusing on the future of the company. Exploring alternatives and available options before a radical change such as privatization. As mentioned earlier, Guillemot Brothers currently holds the highest individual share with 20.5%.

Adding Tencent’s 9.2%, they effectively control just under a third of the vote within Ubisoft. In short, the future of Ubisoft is not entirely clear, but the French company certainly isn’t at risk of closing. However, we may start seeing the effects of the first changes with the launch of Assassin’s Creed Shadows, rumored to include a co-op mode.


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